SNARK PARK PRIVACY NOTICE
Snark Park Hudson Yards LLC., its divisions, affiliates, and subsidiaries (“Snark Park,” “we,” “us,” “our”) have created this Privacy Notice in order to demonstrate our firm commitment to consumer privacy. Snark Park recognizes the importance of protecting the privacy of personal and financial information you may provide Snark Park through this web site or through other means. When you access our web sites or mobile applications (any web site or mobile app on which this Privacy Notice is posted), opt to fill out an information submission form, or otherwise provide Snark Park with your personal information, such as your name, address, email address, or phone number, you give Snark Park your consent to process and use such submitted information in accordance with the terms and conditions of this Privacy Notice. The following describes the general information-gathering and dissemination practices for our websites and mobile applications, including those associated with specific Snark Park properties, as well as those of our affiliates, subsidiaries, and divisions (the “Snark Park Web sites”). Please note that we may sometimes collect information from you at our physical sites, such as if you attend an event that we host: that information is not covered by this Privacy Notice.
COLLECTION OF PERSONAL INFORMATION
Snark Park collects personal information when you fill out an online form that is submitted to Snark Park via a Snark Park Web site, including, but not limited to, those forms requesting information about Snark Park or any of our properties, or requests for someone at Snark Park to contact you. The submission forms require you to provide contact information (such as name and e-mail address), and in some cases ask for other optional information (such as your phone number, home address and contact preferences).
We also collect payment information and related data, when you voluntary provide it to us.
We may collect location information from users who have authorized us to do so. We may also obtain information about registered users’ use of the Snark Park Web sites and information from third parties such as consumer reporting agencies and data aggregators.
In addition, we sometimes use (or engage third party platforms that use) technologies to track your use of our website and to tailor your web experience. We may, for instance, use technologies to send you display advertising when you view our website or other websites. These technologies include “cookies,” which we describe below, and which often deploy or read unique digital identifiers, that is linked to your browser or device.
If we offer a mobile application, we (or a third party we work with) collect mobile identifiers, such as mobile Ad IDs. When we (or others) use these technologies, we or they also will generally collect log data, such as IP addresses (separately described below in the Section titled “IP Address”), information about a device or browser, device or browser type, a time-stamp (identifying the time that you are on a site or in an app), and related data about the activities that related to the cookie or device-based identifiers.
We may combine any information that we collect from you, whether collected directly or passive from you.
USE AND DISCLOSURE OF PERSONAL INFORMATION
Snark Park uses the information you provide us for our general commercial purposes, such as to send you information about our company (through email, display media, direct mail, or other marketing channels), our properties or our affiliates, as well as to contact you when necessary. We also use the information to provide our services, analyze and understand how our customers and our site visitors use our services and view our content, and to improve and update our current services and potentially to develop new services or content. You may opt-out of receiving future promotional mailings or e-mails in accordance with the “Opt-Out” section below. We may use information about you to better understand our customers, to display content relevant to your interests or preferences and to facilitate your transactions with us. We may use aggregated information to improve our site, our marketing outreach and our customer and user experience. (Sometimes, such as for privacy-related reasons, we or a provider we work with, may de-identify this information.) We (or a provider we work with) may use your location information to provide information that is relevant to your location, such as promotional offers from our partners or information about our properties.
Agents and Service Providers
Snark Park employs other companies and individuals to perform functions on our behalf. For instance, this may include entities that perform billing, transaction processing, customer and tech support, hosting, content creation and maintenance, marketing, email and direct mail deliver, display media facilitation, list maintenance, and data analysis and enhancement. (“Providers”). Our Providers will have access to personally identifiable information (and non-personally identifiable information) to perform their functions and provide their services to Snark Park.
As Snark Park continues to develop our business, Snark Park may sell or buy assets. In such transactions, customer information generally is one of the transferred business assets. Thus, if Snark Park, or a subsidiary of Snark Park controls, sells substantially all of its assets, or is acquired by another entity, customer information may be one of the transferred assets and may be shared in the transfer or during events leading up to a potential transfer, i.e., during due diligence.
Protection of Snark Park and Others
COLLECTION, USE, AND DISCLOSURE
OF NON-PERSONAL INFORMATION
“Non-Personal Information” contains nothing that could identify you personally. Snark Park may collect such Non-Personal Information, such as device type and identification, demographic and profile data, through the Snark Park Web sites. Snark Park may aggregate Non-Personal Information and share it with our affiliated companies and other third parties. However, we may also use information – including information that may identify you personally, in all of the ways we have described in this Privacy Notice.
Snark Park uses what we consider to be reasonable physical, logical, and procedural security measures to protect the information you provide to Snark Park. However, like any online business, we cannot guarantee that information you provide to us is 100 percent safe and secure, because no measures are foolproof. You also play a role in protecting your information. Please safeguard any user name and password you submit and do not share them with others. Any action taken while securely logged into your account will be considered authorized by you.
ACCURACY AND RETENTION
If you have created an account with us you are required to keep your information accurate and up to date. You may be entitled to request access to and correction of all personal data you provide to Snark Park (such as if you are a European Union resident), or to remove your name from Snark Park’s contact list at any time by contacting us at the contact information we provide at the end of this Privacy Notice (a service we provide to anyone). If you choose to pay for items via a Snark Park Web site, you will be required to provide Snark Park with your credit card or other form of payment and billing information as part of the transaction.
In order to opt-out of future promotional e-mails on a given topic, click on the UNSUBSCRIBE link that is available at the bottom of each message. This will halt future promotional communications (but not transactional communications) for that specific function. Snark Park will process opt-out requests promptly, and as required by law; you may receive communications from Snark Park during that period. While you may opt-out of promotional e-mails, we will still be permitted to send you e-mails about our other transactions with you for which you have not opted-out.
Snark Park uses your Internet protocol (IP) address or mobile device identification number (MDID) to help diagnose problems with our server, as well as to administer the Snark Park Web sites. Your IP address or MDID is used to help identify you and to gather broad demographic information. Snark Park may use your IP address or MDID to help protect ourselves and our partners from fraud. For system administration purposes, Snark Park also logs IP and MDID server addresses and catalogues traffic patterns through the Snark Park Web sites. IP addresses may also be used by us to (along with other information we collect from you) review and analyze our customers’ behavior or purchases, or to customize our content, and it may also be connected to any other information we connect. It may also be provided to third parties for various marketing and analytics purposes.
We may utilize third parties to perform analytic services for us. For instance, we may use digital analytics packages to analyze usage patterns of Snark Park Web sites. Such packages may generate cookies to capture information about your use of the site which they use to compile reports on website activity for us and to provide other Snark Park services. They may use a portion of your IP address to identify their cookie, but this will not be automatically associated with any other data held by a third-party analytics package.
You have the option to accept or disable cookies at any time through your Web browser. Visit the “help” portion of your toolbar for more information. Your decision to accept or reject a Snark Park cookie will not affect your ability to access the Snark Park Web site, however, the site may not function as intended if a cookie is rejected. Snark Park does not use technology that responds to “do-not-track” signals from your web browser, as there is currently a lack of industry consensus as to the interpretation and application of such signals.
DIGITAL REMARKETING AND TARGETING
In addition to using cookies, Snark Park uses digital targeting and remarketing services to advertise on third party websites to previous visitors to our site. We may also permit certain third-party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our site or a user’s online activities over time and across different websites. These companies may deliver ads that might also place cookies and otherwise track user behavior. If you would like to opt out of retargeted or targeted advertising (sometimes called “interest-based advertising”) from Snark Park (or other advertisers) please visit http://www.networkadvertising.org/choices/ or http://aboutads.info – two opt-out “portals” that are operated by leading industry self-regulatory groups. If you wish to opt out of that type of advertising when it occurs through your mobile device, i.e., through in-app features, please consult the “settings” on your mobile device.
This Web site may contain links to other web sites that are operated or owned by third parties. Please note that when you click on one of these links, you are navigating to another web site. Snark Park encourages you to read the privacy statements of these linked sites as their privacy policies may differ from ours. Snark Park is not responsible or liable for the privacy practices or the content of these third-party web sites, and you use them at your own risk.
MODIFICATION AND NOTIFICATION OF CHANGES
Snark Park posts the current Effective Date of our Privacy Notice below. Snark Park may, at our sole discretion, edit this Privacy Notice from time to time, so you may wish to check it each time you submit personal information through a Snark Park Web site. We will post a new Effective Date when we update this Privacy Notice.
Snark Park does not intend to collect personally identifiable information from anyone under the age of eighteen (18). Do not submit any personal information or details if you are under the age of eighteen (18).
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits customers of Snark Park who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to firstname.lastname@example.org . Please note that Snark Park is only required to respond to one request per customer each year, and Snark Park is not required to respond to requests made by means other than through this e-mail address.
Effective Date: Jan 31, 2018.